Why Founder Lab?

You have a page. You post. You show up. But the sales aren't coming — and the frustrating part is you don't know why.

Most workshops hand you a framework and send you home to figure out how it applies. Founder Lab does the opposite: you'll learn the framework, then we'll apply it to your actual page in the room. You leave with a diagnosis, not a checklist.

Your speaker - Dr. Asya Naseem

Dr. Asya Naseem is the Founder and CEO of SheConnect, a curated community for women entrepreneurs based in Qatar. She built SheConnect's audience entirely through organic Instagram content.

What's included

• Live session on core topics with Dr. Asya Naseem.

• Live review of your brand page — dedicated time slot per attendee, with feedback from Dr. Asya.

• A curated session with business owners, limited seats  — first come, first served.

Core Topics

• Brand Positioning — Define what makes your business different and why the right customer should choose you over everyone else.

• Ideal Client Clarity — Get specific about exactly who you're selling to, so your page speaks to the right person every time.

• Visual Identity Consistency — Understand how your colours, fonts, and imagery either build trust or quietly lose it.

• Instagram Profile Optimisation — Turn your profile page from a placeholder into a sales tool that converts visitors on the first visit.

• Brand Messaging — Find the words that actually resonate with your buyer — in your bio, your captions, and everywhere else.

What happens in the room

Founder Lab is not a lecture. It's a working session split into two halves:

• First half, the framework: Dr. Asya walks you through the core topics, covering exactly what makes someone stop scrolling, trust a page, and buy from it

• Second half, the live review: We review your brand's socials in the room, with a dedicated time slot for each attendee. 

You leave with a clear diagnosis of what's holding you back and a ready-to-implement action plan to take your business to the next stage.

Important Information

• This workshop is open to women only, you'll be asked to confirm this before completing your booking.
• After registering, you'll receive a payment link by email and SMS. Payment is due within 12 hours to confirm your seat.
• Payment is online only, no payments at the door.
• Tickets are non-refundable.
• If SheConnect needs to cancel or postpone, registered attendees will be offered a full refund or credit toward a future session.

This is for you if:

• You have an Instagram page for your business but it's not converting to sales

• You're posting but your content is reaching the wrong people — or no one

• You want your brand reviewed by someone who actually knows what buyers look for — and by a room full of people seeing it with fresh eyes

• You're serious about fixing this, not just learning about it

This is not for you if:

• You're still thinking about starting a business (come back when you've launched)

• You're looking for a casual networking event

• You want to watch, not work

Ticket Information

• Standard : QAR 450

• Limited seats only — tickets are first come, first served

• Tickets are non-refundable